Every Door Direct Mail (EDDM) is a direct mail service offered by the United States Postal Service (USPS) that allows businesses to target and send marketing materials to specific neighborhoods or ZIP codes without the need to know the names or addresses of the individuals who live there. EDDM is designed to be a cost-effective way for businesses to reach a large number of potential customers in a specific geographic area. It is often used for local advertising, such as promoting a new store or restaurant, or for businesses that offer services in a specific area, such as a lawn care company or a home repair business. To use EDDM, businesses select the neighborhoods or ZIP codes they want to target and create their own marketing materials, such as postcards, brochures, or flyers. The USPS then delivers the materials to every mailbox in the targeted area.
You can reach every home, every address, every time with the Every Door Direct Mail – RetailTM service. Simply select the neighborhood you’d want to reach, and a Postal ServiceTM carrier will send your printed piece to each address while delivering the day’s mail. You don’t need to know the people’s names or where they live.
Retail service is one of the most important advantages of every door direct mail campaign.
• You don’t need a postage permit, which saves you money on an annual basis. • No need for names or addresses — Instead of printing names and street addresses, you utilize the Every Door Direct Mail® format (“Local Postal Customer”).
• Plenty of space for your message — Every Door Direct Mail comes in a variety of sizes, making it excellent for advertising promotions, distributing coupons, and a variety of other uses. Postcards (6.5″ x 9″), oversized postcards (8.5″ x 11″), and tri-fold menus are three of the most popular options (4.25″ x 14″). For further information on the authorized sizes for Every Door Direct Mail Standard Mail® flats, go to usps.com/everydoordirectmail or contact your local printer.
• As close as your local Post Office – You or your postal service provider can drop off your mailing at the Post Office that serves the target location. Postage can be paid in cash, check, or debit card.
Almost any company can benefit from the marketing potential of every door direct mail – retail service.
• Retailers include car dealerships, restaurants and pizzerias, pharmacies, clothes stores, furniture stores, flower shops, coffee shops, bakeries, and other businesses. Attorneys, health-care specialists, dry cleaners, home-improvement companies, real estate agencies, and others are examples of service-based enterprises.